Why Convergence Is the Hottest Buzzword in Digital Advertising in 2026 & How to Navigate It
As digital businesses are looking for new ways to improve their brand recognition and performance outcomes in 2026, convergence is quickly becoming one of the online ad industry’s most talked-about…
Can IAB’s Project Eidos Resolve the Video Ad Measurement Crisis?
In 2026, IAB announced its strong ambitions to bring clarity and consistency to digital advertising measurement through its Project Eidos initiative. But can it actually succeed?