Will Google’s Privacy Sandbox Destroy Video Advertising as We Know It?
As the heated discussions between Google and vs. third-party online ad vendors continue, the industry as a whole begins to question whether Privacy Sandbox will destroy the digital video ad…
Welcome to the Cookieless Era: How Publishers Can Adapt to Third-party Cookie Phase-Out in 2024
As Google begins phasing out third-party cookies in Chrome in January 2024, digital publishers face the increasingly growing urgency to ensure their steady ad revenue streams in the post-cookies era.