Can Causal AI Bridge Attribution Gaps in Digital Advertising?
In 2026, digital advertising companies are actively moving from correlation-based attribution toward data-driven incrementality. Here’s where Causal AI is taking the central stage.
What You Should Know about CAPI in 2026 (& Why You Should Care)
As the fragmentation of the programmatic advertising industry remains a persistent challenge for many digital businesses, particularly in the CTV ad space, conversion APIs (CAPI) are gaining greater importance in…
State of CTV Advertising in Europe in 2026
As CTV advertising remains one of the strongest drivers of the global digital video ad economy, the sector is also undergoing accelerated growth in Europe. Here are the main trends…
Can IAB’s Project Eidos Resolve the Video Ad Measurement Crisis?
In 2026, IAB announced its strong ambitions to bring clarity and consistency to digital advertising measurement through its Project Eidos initiative. But can it actually succeed?
Programmatic Video Ad Standards to Adopt in 2026
As the programmatic advertising ecosystem continues to evolve, when it comes to video, a variety of new standards are expected to be gradually implemented in 2026. Here’s what you need…
[INFOGRAPHIC] 2026 Online Video Advertising Trends
2026 is almost here, making it the perfect time to explore top trends that will influence the global online video advertising industry over the next year.
Trendy Video Ad Formats to Leverage in Q4 2025 & Beyond
As the Q4 2025 is right around the corner, the AdPlayer.Pro team explores some of the advantageous video ad formats that businesses can experiment with to improve their digital video…
State of CTV Advertising in 2025
As CTV advertising remains one of the fastest growing sectors in the digital video ad industry, the AdPlayer.Pro team explores the key trends shaping the CTV market in 2025.
IBC 2024: Key Takeaways
IBC 2024 has been a blast! The AdPlayer.Pro team attended the event and are happy to share their takeaways from it.
[INFOGRAPHIC] 2024 Digital Video Advertising Trends
2024 is approaching fast, and it’s time to dive into the key digital video advertising trends that will be shaping the market next year.