Online Video Ad Standards to Uphold in 2022
Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…
Why & How to Use Automated Supply Chain Validation
Following multiple cases of fraud involving improper maintenance of ads.txt, IAB Tech Lab has taken a step forward to streamline regular validation of publishers’ (app)ads.txt files – using the automated…
What is App-Ads.txt & How to Implement It
Whereas Ads.txt has grown widely adopted over the past few years, App-Ads.txt hasn’t become mainstream yet. However, the recent surge in its implementation suggests it’s time to get a grip.