The AdPlayer.Pro team is back from Prebid Ascent 2025 and shares key takeaways from the event.
Undoubtedly, this year’s Prebid Ascent conference in London has been an exceptional event that has brought together hundreds of digital ad market leaders in one place to discuss major trends in the global online advertising industry, as well as perspectives of Prebid-centered tech adoption in the near future, and, certainly, expand their business partnerships.
Non-surprisingly, AdPlayer.Pro has taken part in Prebid Ascent: London 2025, too, and now that we’re back from it, it’s time to share our key takeaways from the event.
Overcoming Major Addressability Challenges
In spite of Google’s decision to reverse the phase-out of third-party cookies in its Chrome browser, the transition towards the more privacy-focused online advertising ecosystem, less based on persistent identifiers, is unstoppable.
In this respect, digital publishers can effectively overcome addressability challenges using a vast array of strategies and mechanisms, from utilizing newly-emerging privacy-preserving solutions, like Microsoft’s Ad Selection API, to working with alternative identity resolution tech and experimenting with the so-to-speak ID-less solutions, as well.
Unlocking New Revenue Opportunities with Traffic Shaping
Even though the notion of traffic shaping is nothing new, gradually more publishers have turned their focus on doing it in-house hoping to increase their revenue results in the mid- and long-term perspective.
Quite predictably, while filtering requests by poorly performing bidders and/or switching off the so-called idle ad placements, e.g. on inactive webpages, can lead to a relative drop in impressions at first, the truth is, such tactic can gradually improve ad performance on active placements, hence helping publishers prove their reputation in exclusive partnerships with Premium Demand partners.
Prebid Tech Keeps Its Top Positions in the Programmatic Ad Space
As programmatic advertising is likely to keep its dominance on the global ad market in the near future, the adoption of advanced technologies, designed to streamline the ad sales process, is paramount.
In this respect, an ecosystem of Prebid solutions is continuously being upgraded in order to satisfy the changing business needs, particularly, in the video and mobile segments. And AdPlayer.Pro couldn’t be more proud to be a part of the global Prebid community, providing its partners working with Prebid Demand with a broad range of innovative video ad technologies, like its recently released featured Video Module for Prebid.js.
We would like to say Thank You to Prebid Ascent organizers and everyone we’ve met in person during the event – it’s been a real blast!